Which of the following would cause demand for cinema tickets to increase?

• A. A decrease in consumer income.
• B. A rise in consumer income.
• C. A decrease in advertising.
• D. An increase in the price of cinema tickets.

Answer: (B)

This question looks at how income affects demand for cinema tickets. Cinema tickets are a normal good, so when consumer income rises, people have more money to spend on leisure activities like going to the cinema. At any given ticket price, more people are willing to buy tickets, so the overall demand increases and the demand curve shifts to the right.

A decrease in consumer income would lower demand, since less money is available for entertainment. A decrease in advertising would tend to reduce demand because less promotion can lead to fewer people wanting to see movies. An increase in the price of cinema tickets would reduce the quantity demanded at that price (a movement along the same demand curve), not increase overall demand.